Beyond Basic Search Terms

Most people think keyword research means plugging words into a tool and picking the highest volume terms. That approach worked maybe ten years ago, but today's search landscape demands deeper understanding.

We'll show you how search intent actually works in practice — not just the theory you read everywhere else. You'll learn to spot opportunities that competitors miss and understand why some keywords convert while others just burn budget.

• Competitive gap analysis that reveals hidden opportunities
• Search intent mapping for different customer journey stages
• Long-tail keyword discovery using unconventional methods
• Local and seasonal keyword research strategies
• Content planning based on keyword difficulty and value